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With so much negativity still directed towards the Xbox One platform, if Sunset Overdrive was going to sell, they needed to make it appeal to current Xbox One owners. In short, Sunset Overdrive was released on the Xbox One at the worst possible time. They were also resentful Microsoft was buying so many third-party exclusive games that they preferred would get released on the PS4. They still resented the Kinect as an expensive gimmick, despite the fact it was no longer being bundled with every new console. The truth is, the Xbox One was in second place because gamers were very angry at Microsoft. I mentioned earlier in this series that the install base of the Xbox One platform was in second place behind the PS4 at this time, but that’s not enough information to paint a full picture about the state of gaming in 2014. Press for the game during its development was quite positive, early reviews were mostly positive and Insomniac Games has a decent following of loyal supporters, so why wasn’t the game selling better? Was the game’s premise just that unappealing to the majority of the gaming public or was something else going on?

As I said in the previous part, slightly over one hundred thousand copies of the game sold at retail in its first week, and the few stores who chose to host midnight releases for the game found their events overwhelmingly underattended. Microsoft had sunk millions of dollars into marketing the new property, but after it launched it unfortunately just wasn’t selling. Sunset Overdrive was one of the biggest exclusive titles released on the Xbox One in October 2014.

You can read part one here and you can read part two here. The following is the third of a three-part series detailing the announcement, marketing and release of the Xbox One game Sunset Overdrive. Sunset Overdrive: The Overlooked Exclusive Part 3 – After The Release OctoPosted by Maniac in Editorials, Sunset Overdrive: The Overlooked Exclusive.

Download sunset overdrive playstation for free